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The Black Death and witchcraft
Sometimes, the anti-marketeer has to go right to the very edge of understanding and meaning. But, when you have a business based in the...


Make fun of your Weaknesses
When visiting Tbilisi in Georgia a few years ago, I walked passed a restaurant with the interesting name, ‘Queue’ (above left). When I...


The art of being 'carefully surprising'.
Day Three of my mini-blog marathon on aspects of my latest book - 'The Anti-Marketeer's Handbook'... and a look at things Japanese -...


Beware the 'passion' trap
Day Two of my week’s marathon on anti-marketing (and dipping into my latest book – ‘The Anti-Marketeer’s Handbook’), covers popular...


Portable typewriter beats a computer any day!
I know I spend a lot of time talking about what I call anti-marketing or even postmodernist marketing, but it’s a fun thing to do at a...


And finally...
It's taken four years of research and putting together, but now I am relieved to say that I have finally finished my epic handbook on...


Hurricanes and greased seals!
Now look... you know I'm a reasonable sort of man. Very reasonable. Almost too... Anyway, my patience was pushed to the limit over the...


Here we go again!
And so another year gets underway. Hello 2020! Welcome to the madness! OK... just looking back for a moment, I'm not sure what 2019 will...


Oh no! You just can't do that!
I was going to write an upbeat pre-Christmas message, but then this came along... and I couldn't resist! Sometimes marketing people get...


Just tell the panda story...
“Marketing is no longer about the stuff you make, but about the stories you tell,” said a man called Seth Godin - a self-styled...
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