GREAT ARTICLES

Stuff which has so much relevance to marketing and anti-marketing today

'Recycling postmodern marketing'  (2012)

STEPHEN BROWN

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2016131

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'Learn anti-marketing to grow your sales' (2018)

WUTANG 

https://www.saleswingsapp.com/guerilla-sales/successful-anti-marketing-tactics/

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'The Law of the Silver Elephant' (1992)

MICHAEL NEWMAN 

https://books.google.co.uk/books?id=gW6xYSmcETMC&pg=PA187&lpg=PA187&dq=The+law+of+the+silver+elephant+Michael+Newman&source=bl&ots=RUN0Wa0ck8&sig=GI1GUDfZFzSyV436TeblBtI7uN8&hl=en&sa=X&ved=0ahUKEwjS9rvY76PcAhULSsAKHagODSYQ6AEIYzAO#v=onepage&q=The%20law%20of%20the%20silver%20elephant%20Michael%20Newman&f=false

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'The Tipping Point' (2000)

MALCOM GLADWELL

https://books.google.co.uk/books?id=yBDBEGBIUmgC&dq=The+Tipping+Point+Malcom+Gladwell&hl=en&sa=X&ved=0ahUKEwjIvKjO8aPcAhVG6qQKHWyLAnQQ6AEIOjAD

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'Anti-marketing: How to Sell Your Art without Diluting Brand Integrity' (2017)

CHRISTOPHER GRATE

https://www.linkedin.com/pulse/anti-marketing-how-sell-your-art-without-diluting-brand-grate

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'Herd' (2007)

MARK EARLS

https://books.google.co.uk/books?id=GZOYTDuoKwkC&printsec=frontcover&dq=Herd+Mark+Earls&hl=en&sa=X&ved=0ahUKEwiG--CK8qPcAhXGGuwKHd_CDikQ6AEIJzAA#v=onepage&q=Herd%20Mark%20Earls&f=false

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'The Gloves are off; The rise of anti-marketing' (2013)

TESS WADDINGTON 

https://www.marketingweek.com/2013/05/22/the-gloves-are-off-the-rise-of-anti-marketing/

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'Affluenza' (2007)

OLIVER JAMES

https://books.google.co.uk/books?id=E8SRFNClz2sC&printsec=frontcover&dq=affluenza+Oliver+James&hl=en&sa=X&ved=0ahUKEwiCo_L38qPcAhXExqQKHXCTD-0Q6AEIKjAA#v=onepage&q=affluenza%20Oliver%20James&f=false

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'Anti-product marketing is just nonsense' (2011)

IRA KALB

​https://www.cbsnews.com/news/anti-product-marketing-is-just-nonsense/

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'Quirkology' (2007)

RICHARD WISEMAN

https://books.google.co.uk/books?id=hXMQAQAAIAAJ&q=Quirkology+Richard+Wiseman&dq=Quirkology+Richard+Wiseman&hl=en&sa=X&ved=0ahUKEwilqd3S86PcAhWisKQKHaEWC1QQ6AEIJzAA

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'Oh Oh, it really is curtains!' (2002)

SERGIO ZYMAN

https://books.google.co.uk/books?id=2ZW86-8bmscC&pg=PA46&dq=Oh+Oh+It+really+is+curtains+Sergio+Zyman&hl=en&sa=X&ved=0ahUKEwjXpMii9KPcAhXN1qQKHaXBBA8Q6AEIJzAA#v=onepage&q=Oh%20Oh%20It%20really%20is%20curtains%20Sergio%20Zyman&f=false

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'Panicology' (2009)

Hugh Aldersey-Williams

https://www.amazon.co.uk/Panicology-Hugh-Aldersey-Williams/dp/0141029862/ref=sr_1_1?s=books&ie=UTF8&qid=1531754227&sr=1-1&keywords=panicology

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'New Marketing Manifesto' (1999)

JOHN GRANT

https://www.amazon.co.uk/New-Marketing-Manifesto-Successful-Essentials/dp/1587990245/ref=sr_1_1?s=books&ie=UTF8&qid=1531754437&sr=1-1&keywords=new+marketing+manifesto

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'The Long Tail' (2006)

CHRIS ANDERSON

https://www.amazon.co.uk/Chris-Anderson-Long-Tail-Unlimited/dp/B0029XXYZ4/ref=sr_1_2?s=books&ie=UTF8&qid=1531754746&sr=1-2&keywords=the+long+tail+chris+anderson

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